This guide is your how-to for your BIGGEST sale of the year! It walks you through: - What to Offer - When to Run Your Sale - Building Exclusivity + Excitement - Important Policies - How to Advertise - Pre-Sale - Launch Day - They’re Booked! Now What? This Guide also includes 17 E-mail Templates you can use year after year to prep your E-mail List for your Black Friday Sale! Whaaaaat?!?!